Re-think Denim with Clovia’s #denimspiration - The Denim Inspired Bra Collection

We all love our denims, don’t we? Well, denim is back in trend and people are rocking it like never before. There are a number of beauty trends revolving around denims. You can see products, trends and even accessories inspired by denim. Clovia, India’s fastest growing lingerie brand has launched an exciting range of bras inspired by denim.

Clovia - Denim

The Collection Highlights

That soft blue colour, the appeal, that perfect fit! Our bras have it all. Made of soft, stretchable cotton fabric, the collection is uncompromisingly chic yet comfortable and stylish. The non-padded, non-wired collection is available in colours inspired by popular denim shades with a stitch detailing just like in denims and side seams for better support.

Talking about the new product range, Neha Kant, Founder of Clovia said, “Denim is more than just a fabric; it inspires strong opinions. It is the most popular trend right now. From jeans, skirts, shorts, jackets, shirts, dresses to bags, we see denim in every form, then why not a denim bra!”

After all denim is a way of life and the beauty of denim lies in its versatility, making you feel comfortable and stylish.

Feel pretty in denim!

About Clovia

Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear. Clovia’s exclusive online outlet in India is called www.clovia.com.

At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shape-wear to nightwear.  Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.

For more information, please visit: www.clovia.com.