Reebok Introduces Revolutionary Pump Technology in Newer Avatars

After transforming running with the launch of the Reebok ZPump Fusion running shoes earlier this year, Reebok introduces its iconic innovation – The Pump technology to CrossFit. Allowing you to dominate your workout, the premium fitness brand unveils the all new Reebok CrossFit Nano Pump Fusion training shoes along with a new avatar of the Reebok ZPump Fusion running shoes.

Carefully incorporating their unique CrossFit footwear technology with the brand’s iconic Pump technology, Reebok takes another bold step for CrossFit enthusiasts across the country. Changing the way you train, the high performance Reebok CrossFit Nano Pump Fusion shoes allow you to tackle your intense workout like a pro. Equipped with an upper infused with lightweight Kevlar fibers which are 5 times stronger than steel, the all new CrossFit shoes enable wearers to withstand the toughest of workouts. While the Kevlar infused sleeve provides optimal durability and flexibility, the Pump technology conforms to your foot and adds much-needed lockdown support for reps, runs, and lifts. Moreover, the DuraCage provides mid-foot support and the forefoot design allows for toe-splaying so you can achieve maximum traction and grip during extreme fitness activities.

Armed with a low-cut design for quick mobility and a wraparound graphic for an action-ready look, the Reebok CrossFit Nano Pump Fusion are sure to add an element of style to your workout wardrobe. Priced at INR 14,999, the shoes will be available across all Reebok Fit Hub stores in the country starting September 15^th.

Building on the massive response received for the ZPump Fusion shoes launched earlier this year, Reebok also unveils a brand new version of the shoes for running enthusiasts this season. Offering a fully customizable locked-in fit through a unique air-filled cage, the shoe molds itself to any runner’s foot enhancing their running performance & experience. While the lightweight and seamless compression sleeve fuses the Pump technology to your foot, the ZRated Outsole offers ultimate control in and out of turns. Running enthusiasts can choose their new running partner in all-new exciting colours – from Cycle Blue, Black, Bright Orange & Lilac Ice among other colours. Priced at INR 10,999, the shoes will be available across all Reebok Fit Hub stores in the country starting September 15^th.

About Reebok India:

India’s foremost fitness brand, Reebok has a pan-India presence with 300 exclusive franchise stores and ‘Fit Hub’ concept stores across the country with 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like ZPUMP Technology, One Series Running, ZTR X, JetFuse Run, ZQUICK, and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub’ where consumers get experiential fulfillment of their fitness needs. Reebok also has an impressive list of Fitness ambassadors including John Abraham, Nargis Fakhri and M.S Dhoni. In addition to this, Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category. The brand was also ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.