Reebok Launches ZPump Fusion – A Running Shoe that Uniquely Conforms and Adapts to any Foot

Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion - a running shoe that uniquely conforms and adapts to any foot.

Reebok ZPump Fusion - Men	Reebok ZPump Fusion - Women

Reebok has revolutionized its iconic innovation - The Pump technology – to create ZPump Fusion which boasts a new and proprietary air-filled cage that surrounds and molds to any foot providing a locked-in custom fit.

“ZPump Fusion represents a revolutionary new approach to The Pump technology. Many running shoes are developed around a rigid, factory-developed last shape that can never be a true representation of your unique foot. ZPump Fusion is completely structure-less when not inflated and then molds to the individual shape of your foot once you put it on and inflate,” said Paul Litchfield, original inventor of The Pump and Head of Reebok Advanced Concepts.

“It conforms to the shape of your foot to give you a locked-in custom fit when you run. To get that security, you may need three pumps or you may need eight pumps – it is fully customizable for each person,” adds Litchfield.

Unlike a traditional running shoe which is often made up of over 40 individual parts; the Reebok ZPump Fusion is made up of just three key parts, meaning no rigid components that restrict movement in the foot. Each of the three parts in the ZPump Fusion works together to deliver improved fit and control.

1. The Pump technology – The revolutionary air-filled cage is lightweight and fully customizable that pumps up and wraps around the individual shapes and contours of the foot to deliver a custom, locked-in fit to achieve maximum performance.

2. The Fusion Sleeve – The Fusion Sleeve is a four way stretch sleeve that holds together the key components of the ZPump Fusion. A lightweight and seamless compression sleeve, it fuses The Pump technology to any runners’ foot to provide improved control and comfort as you run.

3. ZRATED outsole – The high-speed, underfoot performance that is essential to any high tempo running shoe is provided by the ZRATED outsole. Inspired by high performance ZRATED tires, the edges and underfoot grooves provide increased handling and control so runners can stop, start and turn on a dime.

When The Pump actuator on the heel of the ZPump Fusion is pushed, air is channeled through the valve and into the air-filled cage enabling it to fill and clasp around the upper and heel in a way that is unique to each foot. To release the air, runners can simply deflate using the release valve.

“The evolution we have made to The Pump technology in the ZPump Fusion is a huge step forward for Reebok and is keeping with our constant drive for new innovations. Runners have been waiting for a shoe that can be customized to their individual foot shape. The Reebok ZPump Fusion is the shoe that does it. We are excited to get it on the feet of runners because we know they will feel the difference immediately” said Bill McInnis, Head of Running – Reebok.

Revolutionizing The Pump technology with the unique Reebok ZPump Fusion is part of the global fitness brand’s mission to change how people perceive and experience fitness. Reebok has issued a bold challenge for the world to “Be More Human” as part of its new brand campaign; a unique point of view that embodies the brand’s new Symbol, the Reebok Delta.

“At Reebok, we believe that through an active life each of us can be the very best version of ourself, socially, mentally and physically,” said Matt O’Toole, President, Reebok. “We're making fitness gear that enhances this experience, and The ZPump Fusion is a perfect example. The ZPump Fusion not only provides a locked-in fit for your feet, it also locks you into focus so you can push your body, test your limits and ultimately Be More Human."

“The ZPump Fusion doesn’t just provide a locked-in fit for your feet, it also locks you into focus so you can push your body, test those limits and Be More Human”.

Priced at INR 14,999, the Reebok ZPump Fusion shoes will be available across all Reebok Fit Hub stores in the country starting from March 10, 2015.

Please click here for high-res images of ZPump Fusion

Please click here for high res technology videos of ZPump Fusion

About Reebok India

India’s foremost fitness brand, Reebok has a pan-India presence with 300 exclusive franchise stores and ‘Fit Hub’ concept stores across the country with 1000 member strong instructor alliance. The brand has products in the running, training and studio category – which covers dance, aerobics and yoga, and innovative footwear technologies like ZPUMP Technology, One Series Running, ZTR X, JetFuse Run, ZQUICK, and Realflex. Committed to making India a fitter nation, Reebok has launched a whole new retail environment ‘Fit Hub’ where consumers get experiential fulfillment of their fitness needs. Reebok also has an impressive list of Fitness ambassadors including John Abraham, Nargis Fakhri and M.S Dhoni. In addition to this, Reebok was awarded ET Best Brands 2014 in the Sports and Fitness category. The brand was also ranked number nine overall and topped the Sportswear/Footwear category in The Economic Times Most Exciting Brands 2014 survey. It has also been listed as the 12th most attractive brand overall and the leading brand under the sports and accessories category by the ‘India’s Most Attractive Brands' report by TRA evaluating over 1900 leading brands in the country.

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. Reebok is committed to helping consumers fulfil their potential and be “fit for life.” Reebok develops products, technologies and programming which enable consumers to live a healthy lifestyle and have fun doing it. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  Reebok is the exclusive outfitter of CrossFit and the Reebok CrossFit Games, the official title sponsor of the Reebok Spartan Race, and exclusive apparel provider for Les Mills.

Discover Reebok at the following locations: http://facebook.com/reebok, http://twitter.com/reebok, http://youtube.com/reebok, http://news.reebok.com/

Notes to Editor:

The Pump technology

Launched 25 years ago, The Pump technology is a unique and ground-breaking innovation in footwear that continues to shift the landscape of the running category to this day. First introduced in 1989, Pump has transcended generations to not only be recognized as an iconic piece of footwear but is now also at the heart of the running category. The range was introduced in 1989 as a premier basketball shoe before transcending into tennis, running and aerobics in various forms throughout the 1990s. These transitions culminated in the InstaPump Fury, the first iteration of a full-length exoskeleton pump bladder that supported the foot and laid the platform for the ZPump Fusion evolution in 2015.