Rostaa Launches their New Brand Campaign #NayaSaaalPuraniAadat

• The campaign revolves around bringing back habits that were instilled in us by our parents

• Rostaa also launched a new website with improved functionality and great user experience

Rostaa, a flagship brand of Royal Dry Fruits Pvt. Ltd. which is the country leader in the branded superfoods category selling a wide range of assorted nuts, dried fruits, berries and much more, has launched new campaign #NayaSaalPuraniAadat.

Rostaa - #NayaSaalPuraniAadat

The campaign highlights how habits have been trivialized and come with an expiry date as opposed to the habits we followed when we were young. This campaign aims to highlight that a habit is a vow we take for ourselves, something that was instilled in us during our childhood. The reason it works well for Brand Rostaa is because one of the most iconic habits has been the consumption of dry fruits during our formative years. Rostaa, through the campaign encourages the users to bring back these habits into their everyday lives. Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said, “#NayaSaalPuraniAadat is a unique campaign in itself, it is a campaign that cuts across all age groups and is something we can all relate to. This year, we don’t want people making resolutions only to go ahead and break them, instead we are urging them to bring back the habits that were instilled within all of us as children and lead a healthier lifestyle.”

“With a focus on starting afresh, we have also revamped our website, where visitors have easy access to all the essential information about our products, offers that we provide and making the purchase of our products much easier and user friendly. We are delighted to share this great user experience with our customers as we continue to grow and expand our market presence.” added Biswas.

The campaign was led on digital platforms and the brand has also collaborated with many renowned celebrity influencers to spread the message of healthy living. Some of these personalities being: Yasmin Karachiwala, Chef Chinu, Navreet Josan and Shivesh Bhatia.

#NayaSaalPuraniAadat resonated with its viewers as it trended on Twitter nationwide! The campaign amassed more than 1 million views.

About Rostaa

Rostaa, the flagship brand of Royal Dry Fruits Pvt. Ltd., is the largest homegrown superfoods brand in the country. A sharp eye on quality is what has set the brand apart right from the start, catering to customers with a discerning eye. With the focus to give the best to their buyers, all Rostaa branded products contain no artificial supplements, are gluten-free, and have a multitude of natural goodness, including proteins and essential nutrients. The brands caters in variety of Superfoods like Nuts, Berries, Dried Fruits, Seeds, Grains & Butters. With sourcing directly from farms in USA, Chile, Turkey, Australia, Italy, Belgium, France, UK and China, the packaging is what one wouldn’t even expect from high-end international products. Presently, Rostaa has three offices {a corporate office in Mumbai, a manufacturing and warehousing unit in Pune, and an additional warehouse in Mumbai}, a strong network of over 200 distributors across India, 10 retail stores spread across the country and partner farms all over the globe, making it a trustworthy, reliable brand. 

The Brand’s website www.rostaa.com offers comprehensive details about all its products. 

You can follow the campaign here - Youtube, Facebook, Twitter, Instagram.