South African Tourism Invites Indian Travellers to #MeetSouthAfrica

South Africa is truly a world in one country; in every province of this beautiful country, you will find a wide variety of unique experiences and exceptional attractions that will leave you with the most memorable holiday you have ever had. In its continued efforts to attract more and more Indian travellers to the country, South African Tourism has unveiled a new outdoor advertising campaign, #MeetSouthAfrica, by showcasing a diversity of experiences available in South Africa. The campaign outspreads to metro and tier-II cities in India such as Mumbai, Kolkata, Ahmedabad, Delhi, Noida, Gurgaon, Jaipur, Chandigarh and Bengaluru among others.

In an endeavour to resonate with the Indian travellers, the creative executions of the #MeetSouthAfrica campaign has been customized with the use of impactful one-liners in local languages that are engaging and appealing. The eye-catching creatives have been designed and executed by DDB Mudra Max. 

The visuals integrate the underlying essence of the campaign through impactful illustrations on adventure, scenic beauty, wildlife and luxury experiences on offer in the Rainbow Nation. The campaign includes media mix comprising of large format hoardings, bus shelters and ambient media such as malls in strategic locations to further enhance consumer reach.          

Commenting on the campaign, Ms. Hanneli Slabber, Country Manager, South African Tourism, said, “Outdoor advertising is one of the strongest mediums of gaining widespread access to the nation’s holiday seekers. This year, we have customized our outdoor campaign to make it more local by highlighting South Africa’s unique experiences in local languages in a contextual manner. This idea came from the insight that we gathered during our interactions with Indian travellers, where after their visit to South Africa, they could best express certain emotions of experiences such as pleasure, eternity and beauty only in their mother tongue. Taking cue from this, we thought of bringing alive emotions that resonate with our customers at a regional level to draw a stronger connect with the potential travellers. We have also added some innovations in our outdoor creative work to demonstrate South Africa’s distinctive, spectacular and high quality tourism products and experiences that are amongst the world’s finest.”

“With the evolving preferences of Indian travellers, South Africa is the ideal destination that has something to offer to suit every traveller’s needs. The research undertaken in the Indian market has given us key insights on Indian travellers and all our tourism products are well crafted to cater to their discerning demands. Engaging with travel enthusiasts remains our key focus and we hope to build an aspiration in the consumer’s mind to not just visit South Africa, but to meet our spectacular country through this magnificent campaign” Ms. Slabber added.      

In addition to the outdoor campaign, South African Tourism will also be launching a robust digital promotion programme to engage with and drive more visitors to their website http://country.southafrica.net/country/in/en/

About South Africa Tourism:-

South African Tourism is the national tourism agency responsible for the marketing of South Africa as a preferred tourist destination. It is headed up by Chief Executive Officer, Mr. Thulani Nzima, Chief Operating Officer Ms. Sthembiso Dlamini and Chief Marketing Officer, Ms. Janine Hutton.