SRL Diagnostics Launches New Brand Campaign: “You are Not Just a Label”

SRL Diagnostics, the leading diagnostic chain in India, has launched its new brand campaign with advertisements that are sure to challenge marketing campaigns in the wellness industry. "You are Not Just a Label”,  SRL campaign will be LIVE from today and can be seen in leading newspapers in top cities like Delhi/NCR, Mumbai, Kolkata, Bangalore, Chandigarh, Patna, Lucknow, Guwahati, etc.

Through the ‘You are Not Just a Label" campaign, the company intended to reach out to public at large with a promise that for SRL Diagnostics you are not just a label on a blood sample, but a cherished individual who has placed their faith in the company for their healthcare needs. This one of its kind of campaign bridges the professional gap between the healthcare provider and the patient with empathy and trust, which makes SRL as the most doctor preferred lab.

Stressing upon a wholesome wellness experience instead of focusing just on illness, Mr. Arindam Haldar, CEO, SRL Ltd. said, “Keeping in mind that a human being is not just a label on a sample or a test report, we have devised a campaign to reinforce this message that at SRL, we empathise with your needs and value the trust that our patients place in us. We believe that the new brand campaign will definitely keep people intrigued, excited, informed and involved. This campaign’s aim to strike a strong relationship with our consumers with a message that, we at SRL respect being a part of their story and we make sure that our consumers’ experience at SRL reflects the same. We have a team of doctors who can timely deliver accurate results.”

Presented in a simple way, the campaign stresses on the basic fact that the relationship between a diagnostic lab and the patient needn’t be ‘clinical’ & purely ‘transactional’, but rather should be based on trust and empathy.

The campaign will be activated online with digital ads and video. There will also be a local market presence through out-of-home and radio.

About SRL Diagnostics

SRL is the largest Diagnostics Company in India having an impressive ‘Reach’, providing superior quality diagnostics services to its customers through a very efficient network of labs and collection points.

The vision to create SRL diagnostics was driven by the philosophy to provide high quality accurate tests/ outcomes at affordable prices to the masses. SRL is known for high ethical standards synonymous with ‘TRUST’ and each and every constituent of ‘Team SRL’ follows immaculate value system.

SRL Diagnostics has *373 networking laboratories, including, 22 Centers of Excellence, *26 radiology/imaging centers, *40 NABL accredited labs, *4 CAP accredited labs and a footprint spanning over 7272 collection points. The company has large labs in Dubai, Sri Lanka and Nepal and also about 58 collection points in various countries outside India. SRL Diagnostics is the veritable pioneer of medical diagnostics in India. Established in 1995, the diagnostic center has been imbued with a mission to deliver Gold Standard Diagnostic services, both in the field of Laboratory Medicine and Radiology including high-end Imaging services.

SRL has the most Accredited Lab Network in India comprising of 40 NABL accredited labs and 4 CAP accredited labs. SRL continues to revolutionize diagnostic services in India by ushering in the most specialized technologies and innovative services.