Standard Chartered Appoints Regional Head, Brand & Marketing, South Asia

Standard Chartered Bank (the Bank) has appointed Lakshmi Goyal as Regional Head, Brand & Marketing, South Asia.

In her role, Lakshmi will oversee all brand and marketing initiatives for the Bank and take overall responsibility for developing an integrated brand strategy across the South Asia region. As part of this, she will also spearhead a significant drive towards optimising Standard Chartered's brand recognition across digital and mobile channels, enabling the Bank to better cater for customers who are increasingly living online. Lakshmi will play a key role in supporting the global team to help deepen understanding of Here for good – the core brand promise of Standard Chartered.

Lakshmi will report to Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered Bank. Prior to joining Standard Chartered Bank, Lakshmi was Head of Marketing at HSBC India.

Speaking about her appointment, Sanjeeb Chaudhuri, Group Head of Brand and Chief Marketing Officer at Standard Chartered said, "Lakshmi has a stellar track record and experience in understanding and handling a wide gamut of brand management and marketing initiatives. Lakshmi will help drive a consistent Standard Chartered brand experience across our key South Asia franchise anchored on the Here for good promise."

Note to Editors

Standard Chartered:

We are a leading international banking group, with more than 86,000 employees and a 150-year history in some of the world’s most dynamic markets. We bank the people and companies driving investment, trade and the creation of wealth across Asia, Africa and the Middle East, where we earn around 90 per cent of our income and profits. Our heritage and values are expressed in our brand promise, Here for good.

Standard Chartered PLC is listed on the London and Hong Kong Stock Exchanges as well as the Bombay and National Stock Exchanges in India.

For more information please visit https://www.sc.com. Hear from Standard Chartered’s experts and comment on our blog at ourviews.sc.com. Follow Standard Chartered on Twitter, LinkedIn and Facebook.

Standard Chartered Bank in India:

Standard Chartered Bank is India's largest international bank with 100 branches in 43 cities, a combined customer base of around 2 million retail customers and around 2500 corporate and institutional relationships. Key client segments include Corporate & Institutional Clients, Commercial & Private Banking Clients as well as Retail Clients. The various product groups offered include Corporate Finance, Financial Markets, Transaction Banking, Wealth Management as well as Retail Products.

For more information, visit https://www.sc.com/in/