Study by Velocity MR Suggests Spike in Sales of Dual SIM Phones Following Reliance JIO Launch

Velocity MR a new age market research agency, unveiled their latest study report conducted among mobile users in the country. One of the trends that the study discovered was that two thirds of the respondents had purchased a dual SIM phone to take advantage of the Reliance offer in the past year.

The study was conducted among 2000 + respondents to understand user sentiment and their views about Reliance Jio and other players in this volatile market segment.

The study was conducted across the cities of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad, Pune Ahmadabad and Kochi through an online Panel Poll of respondents in the age group of 18 to 45 with a male to female split of 70:30.

Jio’s free offer stayed for a year before they announced their monthly plans. As a result, the customers are still purchasing a new dual SIM phone to continue using their Jio connection; in fact, 2/3 of the respondents purchased a dual SIM phone.This would have definitely helped drive sales of dual SIM handsets.

Adds Jasal Shah, Managing Director & CEO of Velocity MR, “We at Velocity MR felt that it has now been a year since Reliance announced Jio and their free network services which shook-up the telecom industry and forced the rivals to consolidate to take on the freebies offered by Jio. Dual SIM phones were selling like hot cakes following this offer and we believe it also opened up the handset market in the process to accommodate more players.”

A few pointers on the current use of Jio connection

• 2/3rd of the people had purchased a dual SIM phone after getting a free offer from Reliance Jio

• 1/2 of the people are using mobile network service of Jio followed by Airtel, Vodafone and Idea

• Majority of the Jio consumers are still using Prepaid connection as opposed to established brands which havealmost 1/4th of the customers subscribing to their postpaid plans

• Almost all of them have bought a new SIM card from Jio

• Friends have subscribed to free offer from Jio last year followed by siblings

Jio 4G handset

• Almost all of respondents are aware of the Rs.1500 Jio 4g VoLTE phone offer

• 3/4th of the people will consider purchasing the Jio 4G feature phone

• 3/5th of the people are willing to consider Rs. 309 per month plan followed by Rs. 153 per month plan

About Velocity MR

Velocity MR is a tech savvy Insights provider with a Global Presence, providing Proprietary Panels, Real web-based CATI, a Strong Field Force, Responsive Client Servicing capabilities and is armed with Unparalleled Research Capabilities. Velocity MR is today one of the youngest and highly tech oriented Research Company globally. In a world where unstructured data is flowing in all directions, understanding distinctive consumer behavior towards brands is getting tougher and tougher. The company supported by Cross Marketing Inc. Tokyo has some of the finest brains in the industry along with the best available technology platforms to deliver world-class research solutions to clients. The integration of technology coupled with high-quality data imparts speed, hence providing a ‘Quick turnaround time’ in collating, analyzing and interpreting research data.

Learn more: www.velocitymr.com