Tata Docomo Launches “Broadband Express”

• Assured Wi-Fi routers for all subscribers of the Rs. 899 and above plan enables easy mobile device connectivity

• Participate in the grand slogan contest to win OLED Curve TV and iPad minis

• High speed Broadband connection at affordable rate to change the way entertainment, education and information gets consumed

• Communications ‘half life’ phenomenon driving infrastructure demand

Tata DOCOMO, the unified telecom brand of Tata Teleservices, today launched a new initiative to promote its high-speed wired broadband service across the country.

All new subscribers of the at Rs.899 and above plan will receive a free Wi-Fi router along with the chance to enter to win more prizes that range from OLED Curved TV to iPad minis. The Rs. 899 and above offer is valid through December 31, 2014. Tata Docomo Broadband offers plans with download speeds ranging from 1 Mbps to 100 Mbps with attractive data bundles for customers to choose from.

Announcing the launch, Mr. Himanshu Khanna, Head Marketing, Enterprise Business, Tata Teleservices Limited said, “We understand the importance of high speed connectivity which coupled with smart and seamless interplay between devices and content enables ‘Connected Lifestyles’. With the new ‘Broadband Express campaign’ we would like to enable customers to experience Broadband ‘Like Never Before’. Tata Docomo provides high-speed broadband, resilient networks and simplified interplay between content and access.”

The speed with which consumers are adopting and adapting to Web based services is increasing at an exponential rate, and the home remains at the heart of this evolution. India is currently witnessing a form of communications ‘half life’, where the time required for each new platform or application to be widely adopted is half that of its predecessor. Not only is the adoption cycle becoming successively shorter, the type of content being exchanged is becoming richer; the implications for bandwidth requirements and quality of service are profound.

Superior Broadband experience is ‘mission critical’ for today’s households. Tata DOCOMO’s future proofed infrastructure delivers the required high speed, reliable and scalable broadband connectivity to Indian households.

About Tata Teleservices Limited:

Tata Teleservices Limited is one of India’s leading private telecom service providers, having a pan-India presence across all of India’s 19 telecom Circles. The company offers integrated telecom solutions to its customers under the unified brand name Tata DOCOMO and operates its wireless networks on GSM, CDMA and 3G technology platforms. Tata Teleservices Limited, along with Tata Teleservices (Maharashtra) Limited, operates in more than 450,000 towns and villages across the country. After its collaboration with Japan’s NTT DOCOMO in November 2008, Tata Teleservices launched 2G GSM services under the Tata DOCOMO brand name in all the 18 telecom Circles where it received spectrum from the Government of India, in June 2009. Since then, the Company has established a strong brand connect for Tata DOCOMO in India and has been at the forefront of redefining the telecom experience in India, launching innovative products and services that have impacted Indian consumer lifestyles. TTL is the clear market leader in the enterprise space as well, and has market leadership in many product lines, such as mobile broadband with the Photon family of wireless access devices. TTL’s bouquet of telephony services includes mobile services, wireless desktop phones, and public booth telephony and wireline services.

For details, visit www.tatateleservices.com and www.tatadocomo.com

For further information, please contact:

Suroor Hussain

Tata Teleservices Ltd

+91-9223416018