Tata Housing Introduces India’s First Broker to Broker Network

Tata Housing, one of the fastest growing real estate companies in India, announced the launch of the country’s first networking platform for brokers on the eve of World Brokers Day. Titled ‘Bandhan’, the platform has been created with a vision to connect, educate, train and certify the broker community, in partnership with the Royal Institution of Chartered Surveyors (RICS).

Exclusively for brokers, ‘Bandhan’ – India’s first social network for brokers, aims at introducing standardized and transparent brokerage practices amidst a very large unorganized broker community, for the eventual benefit of consumers. Apart from training, the platform will enable brokers to list the entire secondary market housing stock to be showcased across the country.

Speaking on the launch of this unique initiative, Mr. Brotin Banerjee, CEO and MD, Tata Housing said, “Despite playing a critical role in the buying cycle, brokers have never got their due respect because of the huge gap in the service expectation of the customer. We believe a lot of credit for the growth of the real estate industry should have been given to brokers as they play a critical role in the buying cycle of a consumer.” 

He further added “The broker community is yet an unorganized work force and remains local in nature. With this platform, we not only wish to express our gratitude to the community but help them enhance their skills to serve the end consumer better. With the growing demand from the retail investor segment, brokers are becoming partners in creating wealth and they need to be well equipped to handle their clients like their counter parts across the world. Through this platform, Tata Housing is trying to add value to channel partners through their certification and knowledge enhancement.”

“Brokers have played a crucial role in the evolution of the real estate market.  We believe this is a great initiative by Tata Housing that would help the broker community enhance their image and command respect that has been long due. Training would further strengthen their value and make them important in the decision making cycle. We look forward to working with Tata Housing on this commendable initiative, which we hope will have a significant impact in improving the brokerage landscape,” said Devina Ghildial – MD South Asia, RICS.

The launch marks the occasion of World Brokers Day observed on June 9^th, 2015. True to its endeavor of raising quality standards in the industry, Tata Housing believes this exclusive social network will not only offer brokers a platform for growth, but also transform them into an indispensable force in the value chain. Through its association with RICS – an organization of property professionals that sets maintains and regulates standards in the property industry – the platform will offer different communication modules to upgrade broker knowledge and service levels. This initiative is also an undertaking by Tata Housing to offer costumers transparent, value-added and international standard brokerage services. There will be other knowledge sharing sessions that will happen through the exclusive web site.

About Tata Housing Development Company Limited

Established in 1984, Tata Housing is a closely held public limited company and a subsidiary of TATA Sons Limited. TATA Sons Limited holds 99.86% of equity share capital of the company.

Since its revival in 2006, the company has grown exponentially establishing itself as the fastest growing real estate developers in India, with 70 million sq.ft under various stages of planning and execution and an additional 19 million sq. in the pipeline. Tata Housing has stood out in the industry with quality construction, ethical and transparent business practices, rapidly acquiring an image as a Quality Conscious and Reliable Developer.

Today, Tata Housing is developing large townships and differentiated theme based projects in major and mini metros. As a comprehensive real estate developer of choice, Tata Housing straddles across all consumer segments from value to luxury housing, by offering products ranging from Rs. 12 lakhs to Rs. 14 crores. All projects developed by Tata Housing are certified sustainable green developments, designed by top internationally renowned architects. With strength of over 700 employees, and presence in Mumbai, Lonavala, Talegaon, Pune, Ahmedabad Goa, Gurgaon, Chandigarh, Bengaluru, Chennai, Kolkata and Bhubaneswar; the company is now in the process of expanding its footprints to other parts of India across tier I and II cities. The company has also ventured into foreign markets such as Maldives and is actively exploring other markets including Sri Lanka and other South Asian countries.

Tata Housing has been receiving various industry recognitions and accolades, both on domestic and international platforms. For additional information, visit: www.tatahousing.in