Tennis Star Somdev Devvarman Finds His Sporty Style Quotient with Lacoste!

Ace Tennis player Somdev Devvarman was spotted at the Lacoste boutique in South Extension, Delhi on 16th February, 2015 at the preview launch of the Lacoste SS’15- Sail Away Collection.

The Lacoste Player- Somdev Devvarman is all geared up to dominate the tennis courts with effortless panache. Prepping up for this season, Somdev picked up Lacoste‟s finest sport inspired collection for his upcoming tournaments.

Somdev quotes, “Being a Lacoste player, it is a great pride to be with a brand that has its DNA embedded in tennis. I have been associated with the brand since 2012 and believe that the journey so far has been remarkable. Right from the patented brand fabric to brand designs, fits and looks- the brand gives me an identity that distinguishes me from others and allows me to flaunt my own style quotient. Being with the brand, I have learnt to accept the change yet not to deviate from our roots, I have explored the core rich French heritage that is fascinating and above all, I have loved the brand by each day.”

Lacoste offers a range of merchandise that is „sport- inspired‟, thus, merging both sport ethose with unconventional chic attitude.

The SS‟15 sport-inspired style comes ashore with bold graphics, clean lines and a modern twist on classic essentials. An up-to-the-minute wardrobe, boasting elegant looks designed with today‟s urbanites in mind. The Sail Away collection widens one‟s horizons. Offering relaxed, functional and technical pieces, the Sail Away Collection puts a fresh spin on Lacoste‟s classics, in a graphic wardrobe tailored to the pace of urban.

The Lacoste brand, a symbol of relaxed elegance, was created in 1933 by the famous tennis champion René Lacoste. The Crocodile logo embodies the style and spirit of this champion. Celebrating its 80th anniversary in 2013, Lacoste has become a ‘lifestyle’ brand today, offering unique and original universe of clothing for women, men and children, shoes, perfume, leather goods, eyeglasses, belts, watches, home textiles and costume jewelry. Both in daily life and on sports fields, Lacoste bases its success on the essential values of authenticity, performance and elegance. The Lacoste brand has achieved a wholesale turnover of 1.8 billion Euros in 2012 in retailer sales. In the 114 countries where the brand is present, two Lacoste products are sold every second through Lacoste boutiques, corners in department stores and a selective distribution network.