Traffic Halts as Ranveer Singh Performs his New JACK & JONES Rap Song Don’t Hold Back for the First Time Ever

JACK & JONES, an International menswear fashion brand, today announce an exciting new brand campaign - “Don’t Hold Back”, featuring Bollywood’s boldest youth icon, Ranveer Singh, their new brand ambassador.

Ranveer Singh raps live at JACK & JONES Dont Hold Back Campaign Launch

Marking the launch of a national campaign, JACK & JONES and Ranveer Singh released a rap music video titled- ‘Don’t Hold Back'. The entire flagship stores façade was converted into a giant LED screen! Fans waiting for Ranveer and lucky passers-by got to see the new Don’t Hold Back video on it! After this, the Bollywood superstar and self-described “Firestarter” Ranveer Singh rapped the new single live for hundreds of wild, cheering fans, driving crowds into an absolute frenzy!

Ranveer Singh at JACK & JONES Dont Hold Back Campaign Launch

Ranveer didn’t stop there! After his high on energy, spectacular live performance, (that has almost become synonyms with Ranveer) he jumped headfirst into the audience, onto a moving car on Linking Road, and into some nearby stores too!

Don’t Hold Back

The music video “Don’t Hold back” can be viewed on https://www.youtube.com/watch?v=oyFm5UQXS4s

On ground at the event, JACK & JONES also offered fans the opportunity to the ultimate denim makeover – the first 200 customers to come in and dump their old branded denims got a pair of brand new JACK & JONES denims for free! This makeover was kickstarted by Ranveer Singh, who called 5 young lucky men on stage, to dump the denims they had on, into a giant bin, and presented them with a brand new pair of JACK & JONES denims!

The strong and snappy lyrics of the song invite listeners to boldly display their true personality and celebrate the power of inner strength – no holds barred. As the name suggests, it stands for a ‘who-gives-a-damn attitude’ and is a clear call-to-action for fans, to shun all inhibitions and follow their gut, irrespective of what the world says or the consequences. The foot-tapping rap sequence has been entirely written and sung by the multitalented, Ranveer Singh himself!

For JACK & JONES, a disruptive, rebellious and edgy brand, there couldn’t have been a better personality than Ranveer Singh, to collaborate with. His infectious energy and honest-to-God, “Don’t hold back” attitude breathes life into the campaign and represents the JACK & JONES spirit perfectly. “Don’t hold back” is a philosophy that Ranveer firmly stands for, and he believes that youth today need to follow their heart and stop giving a damn about “log kya kahenge”.

The opening lines of the song by Ranveer sum up the attitude of the campaign perfectly- “Live everyday like it’s my aakhri orpehla, Nah hoon phukra, na hoon vella, tere nehle pe hoon dehla, Beta main hoon tera guru, aur tu hai mera chela 'That Ranveer guy's so quirky' haan main hoon saala hatela.”

Speaking about the launch, Vineet Gautam - Country Head, BESTSELLER said, “Ranveer Singh’s presence always manages to create an electric atmosphere amongst consumers and that’s exactly what we witnessed today at the launch of “Don’t Hold Back”. The crowd was awestruck and completely spellbound, as they watched their favorite Bollywood actor rap the new single, live for them, for the very first time. His enthusiasm and energy is unmatched, making him the perfect icon for a brand as edgy and rebellious as JACK & JONES.”

Bollywood heartthrob Ranveer Singh said, “Performing this song live for my fans was an absolutely unbelievable experience. I have written the lyrics and sung the rap myself, which is what made this experience doubly special. My reason for associating with JACK & JONES’s campaign ‘Don’t Hold Back’ was simple, because it resonates so completely with my own personal philosophy. I firmly believe that the youth today need to hear this song and its message about following ones heart, and not giving a damn about “log kya kahenge”! I am grateful to JACK & JONES for giving me the opportunity to share our message with youth today!

About BESTSELLER India

BESTSELLER India currently has 173 exclusive brand outlets and is present in over 379 shop-in-shops in external multi-brand stores throughout India. BESTSELLER India markets and sells the three BESTSELLER brands JACK & JONES, VERO MODA and ONLY

BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com

About JACK & JONES

JACK & JONES is a democratic jeans brand making it easy for fashion conscious men to create their own personal style. The four lines, ORIGINALS, VINTAGE, TECH and PREMIUM have different target groups and expressions design-wise. All the four brand-lines have trendy, relaxed and cool designs with super fits, offering great styles to young jeans freaks as well as grown up rebels. JACK & JONES India currently has 60 stores and 106 shop-in-shops spread across the country.