UCWeb - Ipsos Survey: Indians Use Mobile Internet up to 8 Hours Daily

College students are spending upto 8 hours daily browsing internet on their mobile phones, according to a survey done by Ipsos, a leading global market research firm. The research was commissioned by UCWeb, the developer behind UC Browser, India’s No.1 mobile browser with over 54% market share (as per StatCounter), to find out the usage and adoption pattern for mobile browsers across various categories in India. Working professionals are spending almost 5-8 hours daily on the mobile internet, using Wi-Fi on the weekends and 3G/2G on weekdays. School students are also using internet on mobile phones for almost 3-4 hours daily during week days with the number rising during weekends.

Analyzing the tier-wise Indian demographic, Ipsos Survey reveals that Speed & Brand remain the key influencing factors for users in tier-1 cities. When choosing a mobile browser, additional features also play an important role. In Tier 1 towns; for a majority, mobile is the only screen to the internet accessed only through data plans and hence the sensitivity to speed & data utilization is relatively higher.

According to IPSOS Survey, mobile browsers remain most popular for searching information, use of social media, chatting and sharing pictures. Video calling and online shopping remain the least preferred activities via a mobile browser. More specific online content viewing, gaming, chats, transactions are conducted equally on apps and browsers.

According to the research, a simple layout, one-time download, and basic design are factors favouring a mobile browser over apps. Browsing Speed, Brand, Download speed and features are the key influencing factors in selection of a mobile browser.

The sample included people using internet on their phones for activities beyond chatting messaging among Sec A2/B (30:70), 15-30 years.

About UCWeb

UCWeb Inc. (UCWeb) is a leading provider of mobile internet software and services. Since its inception in 2004, UCWeb's mission has been to provide better mobile internet experience to people around the world. The flagship product of UCWeb, UC Browser, is available on more than 3,000 different models of mobile devices from over 200 manufacturers, and is compatible with all mainstream operating systems. Serving users in more than 150 countries and regions around the world, UC Browser is now available in 11 languages including English, Russian, Indonesian, and Vietnamese. Additional information about UCWeb and UC Browser can be found at www.ucweb.com. UCWeb Inc., is a business within Alibaba Group’s mobile business division.

About Ipsos

Ipsos is an independent market research company controlled and managed by research professionals. Founded in France in 1975, Ipsos has grown into a worldwide research group with a strong presence in all key markets. Ipsos ranks third in the global research industry.

Ipsos has been listed on the Paris Stock Exchange since 1999 and generated global revenues of € 1.669,5 million (2218,4M$) in 2014.

With offices in 87 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Ipsos researchers assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media and they measure public opinion around the globe.

Visit www.ipsos.com to learn more about Ipsos’ offerings and capabilities.