USA Pears Back with PearUpIndia on World Pear Day Celebrates National Pear Month Across the Country

Complimenting the World Pear Day, the PearUpIndia campaign was a huge success in India. World Pear Day was the perfect reason to cheer for the arrival of juicy and delightful USA Pears.

Youngsters celebrating PearUpIndia on World Pear Day

The event which took place at the HyperCity, Malad, Mumbai, Spencer’s Hyper Store, MG Road, Gurgaon and with roadside retailers in Saket, New Delhi hosted some of the finest and crunchiest Pears in India. USA Pears were sampled all day on Saturday, December 2^nd. The excitement did not end there, consumers also got a chance to be a part of one of the world’s largest retail sampling program that started in New Zealand and ended in USA.

On the occasion of World Pear Day, Mr. Sumit Saran, Director of SS Associates and India Representative for USA Pears said, “Highly nutritional, delightfully juicy and elusively flavored USA Pears add a whole lot of value to ones’ physical well-being. Glad to share that these flavorsome fruits will now be available in your nearest retail stores across India. It is our constant endeavor to reach out to maximum consumers in India and introduce them to the freshness and taste of USA Pears. We are certain that the National Pear Month will help us create a lot more awareness about USA Pears this year.”

USA Pears are among the world’s finest pears. Grown in Oregon and Washington where the right mix of volcanic soil, clean mountain water and warm spring and summer days, with cool nights, combine to produce some of the world's finest pears.

Having adequate fiber in our diet is very important and its importance for digestive health is well known. However, pears’ fiber does a lot more than just encourage healthy digestive functions. Numerous studies also show that it helps reduce cholesterol levels, reduces the risk of coronary heart disease and even Type II diabetes. USA Pears are rich in potassium, Vitamin C and have absolutely no sodium or fat content, thus making it an ideal choice for any healthy diet.

Go to your nearest store to grab a bite of a tasty, healthy and mouth-watering USA Pear!

For more information, please visit: www.facebook.com/USAPears.India.

The Pear Bureau Northwest

The Pear Bureau Northwest was established in 1931 as a non-profit marketing organization to promote, advertise and develop markets for fresh pears grown in Oregon and Washington. Pears from these two Northwest states are distributed under the USA Pears logo. Collectively, Oregon and Washington comprise USA's largest pear producing region. They produce 84% of all fresh pears grown in the United States and 92% of America's fresh pear exports. The 1,600 growers and 73 packers and shippers represented by the Pear Bureau Northwest take pride in their ability to produce the finest USA Pears for the world market.

About SS Associates

SS Associates is strategic consulting firm working in the areas of food trade and marketing. The firm was established in 2014 and specializes in designing marketing solutions for businesses in the food and drink industry. The firm is positioned to bring a full suite of sourcing, marketing, advertising, planning and public relations services designed to connect brands with people, buyers with sellers and sales with marketing. SS Associates currently represents Washington Apple Commission and Pear Bureau Northwest in India.