VELVETCASE Sculpts Exclusive Winners’ Trophy for the International Premier Tennis League

The International Premier Tennis League (IPTL) has commissioned VELVETCASE.com, an online platform for bespoke and international designer jewellery to create the trophy for the Winners of the inaugural Coca-Cola IPTL Challenge. The exquisitely hand sculpted trophy designed exclusively by Velvetcase for the Coca-Cola IPTL Challenge Trophy, features a life-size tennis racquet 24 inches in length, completely gilded on a base of pure silver and decorated with genuine diamonds. This rolling trophy also features a tennis ball exquisitely crafted with gemstones and diamonds accompanies the racquet perfectly representing the global presence of the sport.

Speaking about the trophy, Mahesh Bhupathi on behalf of the Coca-Cola IPTL said, “I think the trophy looks absolutely sensational! Having the mix of diamonds on the tennis racket makes it all the more interesting and it will certainly be treasured by the winning team! I congratulate VELVETCASE.com for putting this piece of art together”

Kapil Hetamsaria, CEO Velvetcase said, “Victory and Velvetcase, are two simple words that are synonymous with passion and beautifully encapsulate a strong union between elegance and style. These adjectives also in a nutshell capture the very essence of the trophy’s design, which articulates a balanced equation of the sport of tennis and the remarkable design. The Indian Premier Tennis League as a non-cricket sport stands out as it can truly boast the Best-of-the-Best sportsmen and sportswomen competing in the league, to which Velvetcase is proud to lend its support. May the best team win on December 13^th 2014.”

VELVETCASE.com is a unique marketplace for global jewellery designers offering consumers a platform to discover and buy fine jewellery. It has secured funding to the tune of USD 1 mn from Chennai Angels (TCA) investors Kayar Raghavan and Lakshmi Potluri among other prominent business professionals and angel investors including Jacob Kurian, Jerry Rao and Arihant Patni.

VELVETCASE.com was founded in 2012 by Kapil Hetamsaria (CEO) and Runit Shah (COO). A MBA from The University of Chicago, Hetamsaria earlier held various key roles at Microsoft, McKinsey & Co., while Runit Shah (COO) previously worked at Crystaline Exports Pvt Ltd and General Motors and is a graduate of Purdue University, USA. 

In its inaugural season, the multi-million dollar tennis league will feature top stars such as Roger Federer, Novak Djokovic, Andy Murray, Serena Williams, Maria Sharapova and others playing for four franchises in the Philippines, Singapore, India and the UAE.

The star-studded teams include - Micromax Indian ‘Aces’, DBS Singapore ‘Slammers’, Manila ‘Mavericks’, and the UAE ‘Royals’.

About VELVETCASE.com

VELVETCASE.com is an online platform for bespoke and international designer jewellery. It boasts of designer partners from New York, Italy, Australia and across the world and brings curated designs to its customers. The company has built a disruptive supply chain model by leveraging cutting edge technology like 3D printers in delivering personalized and unique jewels to consumers worldwide. The innovative model adopted by VELVETCASE.com has already found its way in a case study written by Indian School of Business, Hyderabad and recently published by Harvard Business Publishing. It is probably the first time when a company from India has been covered by Harvard Business Publishing this early in its evolution.

About International Premier Tennis League

The International Premier Tennis League (IPTL) is a unique team-based tennis league founded by multiple grand-slam winner, India’s Mahesh Bhupathi and played across 4 countries in Asia. The league will feature 21 Grand Slam Champions and 14 current/former World Number Ones, with the winning team walking away with prize money of USD 1 million. The inaugural edition will be held in the cities of Manila, Singapore, New Delhi and Dubai between 28th November and 13th December 2014.

The IPTL promises to ‘Break the Code’ of the game’s traditional etiquette in order to attract a new audience to the sport. Modeled after successful international sports franchise concepts and being recognized as tennis’ newest spectacle, the IPTL combines world-class sport and entertainment in a format that keeps both spectators and global TV viewers thoroughly engaged.

For the latest photos, videos and updates please visit:

http://www.iptlworld.com | http://www.youtube.com/premiertennisleague

http://twitter.com/iptl | https://www.facebook.com/iptl

For more information on Velvetcase.com please contact:

Peter Rodrigues on peter.rodrigues@adfactorspr.com

Bhushan Rao on bhushan.rao@adfactorspr.com