Vodafone M-Pesa Enables Rural Rajasthan Go Cashless

Supporting the Government of India’s Digital India programme, Vodafone M-Pesa has been helping urban and rural residents of Rajasthan to go digital and adopt a cashless living. 75% of total customers who all are paying EMIs of various banking & non-banking financial companies are eligible to pay their EMIs through M-Pesa.

Vodafone M-Pesa now has 14 lakh registered users across 33 districts in Rajasthan and most of them do their money transfers & EMIs payment easily even from remote rural areas for Rajasthan. Vodafone M-Pesa is a secure mode of payment for all Utility bills like Electricity, DTH, post-paid, and pre-paid recharges. To facilitate easy EMI Payments, Vodafone M-pesa has partnered with various non-banking financial companies which include Home Credit, Shree Ram Transport Finance, Capital First, Bajaj Finserv and Bajaj Auto Finance Limited. Vodafone Rajasthan customers can even pay EMIs for ESSKay Fin Corp.

Urging the residents of Rajasthan to simplify their lives with Vodafone M-Pesa, Amit Bedi, and Business Head - Rajasthan, Vodafone India said, “Seeded almost three years back in Rajasthan, M-Pesa has now become a huge enabler to quick, safe and easy digital payment and money transfers, even for people located in remote locations. Vodafone M-Pesa can hugely simplify lives in today’s scenario. At a time when  significant number of the state’s residents still don’t have access to a proper banking system, to help people manage their day to day expenses, M-Pesa can be an invaluable tool to ‘Go cashless’ and live worry-free.”

Vodafone M-Pesa is available both as an app and also in USSD mode via short code *400# for all mobile phone subscribers to access and use. It empowers users to digitize cash, make payments for utilities, undertake transactions such as bill payment, recharges, remit to family and friends and/or withdraw cash at their convenience from nearly 7000 touch points across Rajasthan.

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving over 210 million customers (over 114 million in rural areas). Commencing operations in 2007, Vodafone is today India’s largest foreign direct investor, with a robust, award winning business and committed for the long term. Vodafone Business Services serves the needs of enterprises and government by providing total telecommunications (Voice and Data) solutions across mobility and wireline platforms. Our mobile wallet, M-Pesa is a unique and innovative money transfer service from Vodafone that fosters financial inclusion.

Committed to optimizing the near ubiquitous reach of mobile telephony to address national developmental priorities, the Vodafone Foundation partners is actively engaged in community development initiatives especially in the domains of m-Women, m-Agriculture, m-Education and Disaster Relief. Building on its global experience and expertise, an outreach across India and offering a comprehensive portfolio of technologies- 2G, 3G & 4G, Vodafone is uniquely positioned to actualize the vision of Digital India.

Globally, Vodafone Group is one of the world’s largest telecommunications companies and provides a range of services including voice, messaging, data and fixed communications. Vodafone Group has mobile operations in 26 countries, partners with mobile networks in 48 more, and fixed broadband operations in 19 markets. As of 30 September 2017, Vodafone Group had 522.8 million mobile customers and 18.8 million fixed broadband customers, including India and all of the customers in Vodafone’s joint ventures and associates.

For more information, please visit: www.vodafone.com.