Vodafone Partners with Delhi Traffic Police to Spread Road Safety Awareness

Vodafone India Ltd., one of India’s leading telecommunications service providers, in its endeavour to promote responsible mobility, has associated with Delhi Traffic Police for a Road Safety Campaign ‘Safe Roads, Safe Delhi’ to educate people in the city about the importance of road safety and observing traffic rules.

Vodafone - Delhi Traffic Police to Spread Road Safety Awareness

As a part of this initiative, Vodafone organised a Walkathon for its employees in Delhi emphasizing the fundamental traffic rules and highlighting the basic precautions a commuter must take while on the move. The Walkathon was jointly flagged off by Dr. Muktesh Chander, Special Commissioner, Traffic, Delhi Police and Mr. Apoorva Mehrotra, Business Head – Delhi, Vodafone India.

Vodafone - Delhi Traffic Police to Spread Road Safety Awareness

The march commenced from Palika Bazar to Baba Khadag Singh Marg. During the walk, Vodafone employees distributed leaflets to citizens and displayed placards to promote the ‘Absolute Safety Rules’ of Vodafone:

• Never exceed speed limits      

• Never drive under influence of Alcohol or illegal drugs

• Always wear a seat belt while driving

• Always wear a helmet while riding

• Never use mobile phone while driving

In a message, Apoorva Mehrotra, Business Head, Delhi Circle, Vodafone India said, “Vodafone, as a value based organisation, is passionate about people and is committed to achieving the highest standards in health, safety and well-being for all our stakeholders, in the environment that we operate in. We have always believed in reaching out to people and creating awareness on crucial social issues. We work toward promoting these virtues within communities and ensure a safe working environment. An alarming rise in incidents due to road accidents has highlighted the need for disciplined driving and stringent adherence to traffic rules. Vodafone takes this opportunity to urge civilians of the state and those travelling to the city, to observe road safety rules and stay safe”.

500 Vodafone employees and Delhi Police officials joined hands forming a human chain around central park and held placards displaying messages for creating awareness about Road Safety. The event also witnessed a street play conducted by the Delhi Police educating people about road safety and the perils of using safety measures while driving.

About Vodafone India

Vodafone India is a 100% fully owned subsidiary of the Vodafone Group Plc. with operations across the country serving around 180 millioncustomers. Commencing operations in 2007, Vodafone in its long-term commitment to India, has built a robust business in a highly competitive and price sensitive market. Vodafone India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. This has been acknowledged at several prestigious forums where Vodafone India has won awards and recognition across different segments consistently.

Serving the needs of businesses, Vodafone Business Services provides total telecommunications (Voice and Data) solutions across mobility and wireline platforms. With the advantage of global expertise and experience and the knowledge of local markets, the business is run through the following verticals – Vodafone Global Enterprise (VGE), National Corporate (NC), Small and Medium Enterprise (SME) and a dedicated vertical for Government customers. Vodafone Business Services has steadily taken leadership position and is currently providing both mobile and wireline services to global and national businesses equipped with a robust and superior network infrastructure and a 24x7 NOC.

M-Pesa is a unique and innovative money transfer service from Vodafone. Serving the needs of the unbanked and under-banked customers, Vodafone M-Pesa is a safe, fast and convenient way of bringing bank to the mobile. With a pan India distribution network of 85,000 agents and with more than 2.5mn customers, M-Pesa is the largest banking business correspondent in the country. M-Pesa today plays a vital role in enabling financial inclusion and m-commerce.

As a value based organization, Vodafone is committed to achieving the highest standards of Health, Safety and Well-being not only for its employees but also for all its partners. At Vodafone, sustainability is an integral part of the company’s mission and strategy, shaping the conduct of business every day. ‘Vodafone Cares’ is a platform to showcase all the good that Vodafone does for the society and has championed several projects and initiatives under the three pillars of Education, Environment and Empowerment. The Vodafone Foundation in India is committed to leverage the potential of mobile technology to address some of India’s most pressing challenges relating to education, health, equality and access. Its activities focus on the 4Ms of empowering individuals – m Health, m Education, m Agriculture and m Women.

Vodafone is one of the world's largest telecommunications companies with over 443 million customers in its controlled and jointly controlled markets as of 31^st December 2014. Vodafone has equity interests in telecommunications operations in nearly 30 countries and around 50 partner networks worldwide.

For more information, please visit: www.vodafone.com. Follow us on twitter @Vodafone IN_New.