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World Marketing Congress 2014 Recognizes Virtusa’s Praveen Purushotham Amongst the ‘100 Most Talented Global Marketing Leaders’

Nov 26, 2014   16:50 IST 
Bangalore, Karnataka, India

Virtusa Corporation (NASDAQ GS: VRTU), a global business consulting and IT outsourcing company that combines innovation, technology leadership and industry solutions to transform the customer experience, today announced that Praveen Purushotham, Global Head of Marketing, Virtusa was recognised as one of the ‘100 Most Talented Global Marketing Leaders’ by the World Marketing Congress. He received the honour at the grand World Marketing Congress 2014 event, held in Mumbai.


The ‘100 Most Talented Global Marketing Leaders’Listingis the result of an intensely researched process undertaken by the World Marketing Congress research cell, which features academic and research experts having a combined 100+ years research experience. The shortlist developed by the research cell is reviewed by a jury comprising of senior professionals representing various marketing and business functions across the world, who in turn select the winners based on their marketing competencies, strategic perspective, track record, integrity, ethics and commitment to sustainability.


Speaking on the occasion, Dr. R. L. Bhatia, Founder, World CSR Day and World CSR Congress & Project Director - World HRD Congress said, “The World Marketing Congress is proud to recognise the immense talent exhibited by marketing leaders globally. We are pleased to recognise Praveen Purushotham as a global marketing leader for the results of Virtusa’sglobal marketing efforts and his rich experience in adopting result-oriented techniques in creating marketing effectiveness.”


We are delighted that Praveen’s contributions have been recognized by the World Marketing Congress. Praveen’s untiring effort has helped position Virtusa as a leading provider of business outcomes-driven IT services delivering to the CIO’s dual mandate of expanding revenue and improving internal IT efficiencies," said Raj Rajgopal, President, Virtusa.


The World Marketing Congress is an annual event that attracts the world’s best marketers, and a platform that creates opportunity for leadership perspectives on brand and marketing, and is held with the association of strategic partners CMO Asia, World Brand Congress and World CSR Day.


Accepting the award, Praveen Purushotham said, “It is exciting to be a marketing professional at a time when technology is transforming the customer experience and employee engagement significantly. At Virtusa, we have built a best-in-class marketing ecosystem that embraces innovation, adopts cutting-edge technologies and leverages data analytical insights to deliver a distinctive brand experience and accelerate revenue outcomes for the business.


This award is truly a testament to the world-class marketing team at Virtusa that I have the honor of leading and I’m humbled to be noted among the 100 most talented global marketing leaders in this excellent forum”,  he added.


A graduate from Madras University, with post graduate degrees from University of Hyderabad and Indian Institute of Management, Kolkata, Praveen Purushotham has over 17 years of rich and diverse experience in software marketing, spanning product marketing, services marketing, marketing communications, inside sales and operations, with a track record of launching and sustaining successful marketing programs.


About Virtusa:

Virtusa provides end-to-end information technology (IT) services to Global 2000 companies. These services, which include IT consulting, application maintenance, development, systems integration and managed services, leverage a unique Platforming methodology that transforms clients’ businesses through IT rationalization. Virtusa helps customers accelerate business outcomes by consolidating, rationalizing, and modernizing their core customer-facing processes into one or more core systems.


Virtusa delivers cost-effective solutions through a global delivery model, applying advanced methods such as Agile and Accelerated Solution Design to ensure that its solutions meet the clients’ requirements.  As a result, its clients simultaneously reduce their IT operations cost while increasing their ability to meet changing business needs.


Founded in 1996 and headquartered in Massachusetts, Virtusa has operations in North America, Europe and Asia.


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