It is essential to look at what creative techniques you can use to liven up the traditional Press Releases and even more to not repeat the same mistakes your competitors are making.
Not Using a Call to Action:
One of the most important benefits of a press releases is exposure and visibility. In most press releases a clear call to action is not included. Ensure you use a CTA.
Repetitive Press Releases:
Unless you have a newsworthy story, you should not be putting out press releases every month, you should be looking to build the story.
Avoid Using Boring Headlines:
It is essential to have an eye-catching headline as it is the first piece of content that your reader interacts. It should be relevant, informative and exciting.
Differentiate Between a Blog post & a Press Release:
A press release is not a blog post. Press releases should include the information necessary to make a good story. It is not a tool to blatantly promote your products and services.
Not Using Visuals:
A successful press release contains visuals which help grab attention. By not including visuals you run the risk of not making an impact with the media or with customers. Spend some time getting an infographic or a video in place, multimedia is critical.
Overstuffing of Keywords
A Press Release can really help with SEO but this should not be the sole purpose to issue one. Press releases should not be an amalgamation of relevant keywords to boost your SEO Rankings.
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