Your organization creates news every day. You can use a press release – To inform your customers about your presence.
There are various occasions when you can issue a Press Release.
What do you think? When can we issue a Press Release?
The occasions can be –
Starting a new business –
Just got incorporated, started a new company, initiated your CSR wing
Introduction of a new product –
Let your new products and services be showcased
Celebrating an Anniversary –
Invite your customers to celebrate your important milestones with you
Announcing Organizational restructuring –
Organizational changes have a large impact. Let your key stakeholders be in the loop
Opening a new branch or outlet –
Target your new audience with a press release
Receiving an award –
Accolades and awards reinforce your credibility and quality. They are worthy news
Participation in philanthropic event –
Giving back to the community is definitely news worth sharing
Announcing a partnership –
Give your organization and your new partner visibility
Launching a new website –
Introducing your website through a press release informs your user base and increases traffic
Financial results –
Declare your financial results to a large audience
Restructuring of business or business model –
Your new business model may attract a different type of customer, ensure they know
Expanding the business –
Your growth is worthy of celebration, expansion in business deserves an announcement
Announcing the result of surveys or research –
Share your findings with industry experts, peers and customers alike
Public statement on future business trends –
Position the industry trends that your organization is witnessing and forecasting
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