Digital Marketing is becoming more and more about paid platforms. Every platform whether it is Facebook, LinkedIn, Instagram, Pinterest, AdWords or the rest, continue to tweak their algorithms and are making it more and more difficult to get credible, organic reach.
In an industry which is full of agencies and individuals offering Digital Marketing services, how do you differentiate yourselves from the crowd?
To figure that out let’s take a look at what clients essentially need at this point
Suffice to say, rolling all of these aspects into one campaign can be quite tricky. But by using a medium to identify the right message and get it distributed to credible resources, you can actually provide your clients with a fantastic way to reach broad audiences without it hurting their pockets too much.
The Press Release is just one such tool; now before you start thinking this has something to do with PR and not marketing, it’s important to understand that the overlap between Digital Visibility and Public Relations has been snowballing. The trend from print to online has been so overwhelming in the last five years that virtually 80% of information now consumed is through a digital platform. So even PR has evolved to becoming highly digital in its delivery.
If created efficiently and distributed through the right channels the Press Release gives you precisely what the client would want and still Digital Marketers are not using it to the fullest extent.
So the question is, are you using Press Releases effectively and giving your clients what they want? Would you like to integrate this option into your overall digital marketing strategies and see the difference? To find the right distribution partner you can always visit our website. To learn more about using Press Releases read our blog
PRESS RELEASE DISTRIBUTION – THE MOST EFFECTIVE MARKETING STRATEGY
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