Your organization generates news, announcements and shareable content every day. You are constantly building stories of innovation, research, organizational changes, new products and new events – so much great information to share but the biggest challenge you face is how to position all of this information to the right audience.
Well you could look at spending a huge amount of time and money and hope that your social media accounts have the right targeted audience and start to post all of this information – but then again does your content come with an inherent credibility,
How will you prevent it from getting lost in the sea of posts, blogs and other content?
Then you think “oh maybe I can publish this information in a credible magazine or on a heavily visited website” and as you think that you hear the sound of more large chunks of money being depleted from your marketing strategy. Now you do not have a connect with journalists or media house to get your news published and you find your stuck with the same problem every entrepreneur and company faces – How to get Credible, Share Worthy, High Visibility distribution of your news and announcements.
The first concern you may have is – how can I get journalists to pick up my announcements and use them on their publishing channels without breaking the bank. Most companies do not explore how to do this further since it seems like an insurmountable task and also very expensive. Let me bust that myth right here and tell you that just by simply using a News Distribution Service you can overcome all of these challenges. A Press Release distribution organization does all the heavy lifting for you and is able to offer you all of this and more at a price which will not even scratch your marketing budget.
Press Release Crafting and Distribution can be one of the most cost effective, simple and efficient ways of positioning your content to a targeted audience. Here are a few reasons why you need to start building Content Distribution Strategy into your marketing approach.
Press Release Distribution is Inexpensive
Did I mention that already?
Well it needs to be mentioned again purely because a strained marketing strategy is pretty much true for startups, entrepreneurs and large companies. Hence having access to a tool which is relatively inexpensive yet gives you great value for your money is “priceless”. When you compare the cost incurred through paid advertising with using a Press Release distribution channel – the ROI and Value received for your spend is not even close to comparing. The distribution channel visibility is far superior without a doubt.
Instant and Unmatched Visibility
Your news is ready to hit the world, yet you feel that it will take so long for it to actually reach the right target audience, another belief which business owners hold onto – till they experience the impact of actually distributing their news through a reliable partner. By positioning your news on the right platforms, on social media and most importantly on news websites you have access to instant visibility with a relevant and wide audience group. This kind of visibility is not possible through any of the other online techniques especially at this price point. SEO and Social Media can take time and require constant investment over a sustained period. If I told you that by tomorrow your news could be positioned on over 40 different news websites which are accessed by over 1 million users everyday –
Would that be an opportunity you would want to pass up? Yes? I didn’t think so.
Enhanced Sales growth
Apart from enhancing visibility and making you to stay in the news, a Press Release can actually enhance your revenue. As you build your relationship with the media, as the awareness of your brand grows, it makes it possible for you to start positioning your key products and their features, to start sharing with your audience the reason you are better than your competitors and the problem that your product or service solves. Now more than ever customers identify and buy from brands that they interact with online. If your customer identifies with you, your news and your vision they automatically develop a loyalty towards your brand and thereby have a tendency to become your strongest promoters. The word of mouth marketing that a well written and clearly articulated Press Release can have is unbeatable. By building loyalty you add directly to your top line and are assured customers for life.
Now the above are compelling reasons to definitely build into your marketing strategy, the focus on Press Release crafting, creation and distribution. There are many more reasons why a Press Release should be your go to marketing tool to gain that elusive online visibility, you can check those out on our website.
Picking the right strategic partner to distribute your news is critical. This can be the difference between your great content being viewed by absolutely no one and going viral. In case you or your organization want to really up your marketing game – find a Press Release partner who can guide you through the process of creating the Press Release, Identifying the right target audience and telling you the right time to publish it.
Start yourself down the path to credible, simple and cost effective online visibility.