10 Step Cheat Sheet To Ensure Your Public Relations Plan Is Successful
Identify clear and smart goals
Identify what you want to achieve. Key metrics, key drivers and alignment with the overall vision of your organization.
Determine your Budget
Evaluate what are the costs involved with achieving your targets – realistically. Then manage your budget so that spend is available for a fixed period of time.
Classify the various audiences
Determine the key audiences or groups with whom you need to position your message. Who are your key stakeholders, customers and end consumers?
Define the key messages to each audience
What do you want your key audiences to know? What is the purpose of the message you want to give them?
Strategize…plan, plan, plan
Evaluate and then re-plan, identify broad level strategy and timelines for achievements based on a realistic timeline.
Detail the key activity areas
Determine broad level activities and approaches to reach, communicate and engage with your audiences, keep the resources you have in mind.
Track activities
Track each activity and how it is working. Activities may include your digital approach such as Online Press Releases, Content Building, Webinars and offline events and speaking gigs.
Measure results
Measure each of your goals, what have you achieved, are your timelines being met, which channels work better to achieve the results you want?
Build the right matter & multimedia
You are going to need the right copywriting, the right design, the right platforms to target and the matter to continue to engage your audience, start building this immediately and align it with your plan
Integrate each task into your to do list
Follow the process and implement each task as a daily routine – continuing to give each aspect the emphasis it requires. A successful Public Relations plan need consistency and implementation of what you have learnt.