Superplum, a start-up backed by some of Silicon Valley's most notable investors, has been addressing Indian agriculture's endemic issues since 2020 by building the country's most sophisticated supply chain for fresh produce. The company works with farmers across India to ensure product quality right from the source. Their fruits are delivered to over 350 stores in Delhi-NCR and Bengaluru, including Spar, Lulu Hypermarket and Star Bazaar, among other local retail shops. With a fully digitised system, each product is fully traceable from farm to the consumer via a QR code seamlessly integrated into their vibrant packaging.
The fresh produce industry in India has been long plagued by high levels of pesticides in grapes. While India has become one of the world’s largest table grape exporters by following global standards for pesticide residues, most Indian consumers have to consume grapes with high contaminant le... (more)
Superplum, an agritech startup based out of Noida, recently launched a unique feature that allows consumers to scan a QR code and pay a bonus to the farmer who has grown the food they are eating. Consumers can already view pesticide test reports for Superplum fruits and see the actual farm where th... (more)
India proudly wears the crown of being the largest producer of litchi in the world, with Bihar topping the states in terms of production. In 2018, Shahi Litchis from Bihar's Muzzafarpur district became the fourth agricultural product from the state to receive GI certification. ... (more)
