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Mahindra and Mahindra Limited

Mahindra & Mahindra Ltd. Raids Manufacturer in Secunderabad for Illegal Use of Trademark

Mar 10, 2015   16:07 IST 
Mumbai, Maharashtra, India

Mahindra & Mahindra Ltd. (M&M Ltd.) recently announced the seizure of goods from a fan manufacturer in Secunderabad for illegally appropriating the ‘Mahindra’ trademark and selling goods under the same brand name.


In January 2015, M&M Ltd. learnt that one M/s Mahindra Industries was engaged in the manufacture and trade of electrical goods such as fans, induction cookers, mixer-grinders, electric irons under the brand name of ‘Mahindra Deluxe’ within the State of Andhra Pradesh. On ascertaining the activities of M/s. Mahindra Industries through private investigation, M&M Ltd. filed a trademark infringement suit before the Honourable Bombay High Court against the said firm for infringement of its well-known trademark ‘Mahindra’.


Upon receiving an order for search and seizure of the premises of M/s. Mahindra Industries and an order for ex-parte ad interim injunction from the Bombay High Court, two warehouses of M/s. Mahindra Industries at Gautham Nagar, Secunderabad were raided by the Court Receiver of the Bombay High Court with the help of local police officials and the M&M Ltd. legal team.


The raid uncovered large quantities of materials including ceiling fans, printed cartons, packaging material, warranty cards, name plates, stickers, etc. bearing the mark Mahindra. These goods were then confiscated by the Court Receiver.


The Mahindra brand name has been a symbol of trust and credibility for over six decades and we consider trademark infringements as a very serious matter. We are happy that we have been able to take effective action in this instance and will continue to do so in every such case,” said Naveen Raju, General Counsel and Senior Vice President – Group Legal Services, Mahindra & Mahindra Ltd.


The On-site search and seizure revealed that M/s. Mahindra Industries was:

  • Selling fans and induction cookers under the primary brand name of ‘Mahindra Deluxe’.


  • Trading under various names such as ‘Mahindra Industries’, ‘Mahendara Industries’, ‘Mahindra Electrical’, ‘Nagmani Mahindra Industries’ etc., in respect of ceiling fans.

  • Using Mahindra’s product brands, viz. Satyam, Duro, Scorpio, Rise and XUV500 as model names for its Mahindra Deluxe range of fans.


The Court Receiver will now submit a detailed report of the search and seizure action before the Hon’ble Bombay High Court.


About Mahindra:

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.


A USD 16.5 billion multinational group based in Mumbai, India, Mahindra provides employment opportunities to over 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractorsutility vehiclesinformation technology, financial services  and vacation ownership. In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.


In 2014, Mahindra featured on the Forbes Global 2000, a comprehensive listing of the world’s largest, most powerful public companies, as measured by revenue, profit, assets and market value. The Mahindra Group also received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category in 2013.


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