Mahindra Signs Agreement with Sea6 Energy to Market New Generation Technology Based Crop-Nutrition Product, ‘Jingo’

Synopsis:

• Mahindra signs an exclusive marketing agreement for 9 years with Sea6 to market and distribute ‘Jingo’ through its Crop Care business distribution network of more than 1800 dealers spread across 19 states

• ‘Jingo’ – a technologically advanced and 100% natural product is derived from sustainable  sources and aims to improve farm productivity

• ‘Jingo’ conforms to natural ‘Nutricycling Technology’ and is therefore very safe and environment-friendly

• By creating new benchmarks in technology, sustainability and performance, ‘Jingo’ will help Indian farmers boost agricultural productivity which is the basic objective of M&M’s farmer engagement conveyed via its signature initiative - “Khet se Khaleyan Tak” (KSKT)

The Crop Care division of Mahindra Agri Business, part of the USD 16.5 billion Mahindra Group, today signed an exclusive product licence agreement with Sea6 Energy Pvt. Ltd. to market and distribute its crop yield enhancement product, ’Jingo.’

As per an exclusive agreement with Sea6, Mahindra will market Jingo across the country through the distribution network of its Crop Care business which has a network of over 1800 dealers across 19 states. The agreement is for an initial period of 9 years.

Jingo has been developed by Sea6, a Bangalore-based start-up founded in 2010 by several alumni of IIT-Madras, and is currently being incubated by the Centre for Cellular and Molecular Platforms. ‘Jingo’ is a technologically advanced crop yield enhancement product which aims to help farmers boost agricultural productivity in a completely safe and environmentally-friendly manner.

‘Jingo’ helps the plant to proliferate its root system and increase the crop’s leaf index area which will enhance its photosynthetic activity. This will improve the yield and quality of produce while making crops more resilient to environmental stresses. Moreover, ‘Jingo’ uses ‘Nutricycling Technology’ which makes it a 100 per cent sustainable and natural product that preserves soil quality and is completely safe for the user and consumer of produce.

‘Jingo’ will initially be made available to Indian farmers in 1 litre and 500 ml packaging and can be administered to crops in a number of ways such as through a foliar spray, fertigation / drip systems or through soil, and seed and root application. The general dose per acre is 750 ml.

Speaking on the exclusive agreement, Vikram Puri, Vice President, Mahindra Agri Business said, “We are delighted to partner with Sea6 Energy to market ‘Jingo’ across the country. At Mahindra, we have always pioneered products which aim to boost farm productivity and ‘Jingo’, using cutting-edge technology, has demonstrably improved agricultural output in a safe and sustainable manner. We believe ‘Jingo’ has a vital role to play as we constantly strive to enhance rural prosperity.”  

Field trials of ‘Jingo’ have shown encouraging results when used on crops like paddy, wheat, soybean, potato and sugarcane as well as all vegetable and horticultural crops like grapes, banana, mango and citrus fruit. Further, ‘Jingo’ has also demonstrably improved the productivity and quality of plantation crops such as coffee, tea, pepper and cardamom.

About Sea6 Energy

Sea6 Energy was started by a group of alumni from IIT Madras, India's leading technical institute with a vision to develop scalable solutions to enable energy independence for India. The company has developed patented technologies which can facilitate large-scale cultivation of selected sea plants. In addition, Sea6 Energy has created proprietary bioprocess technologies to produce bio products like functional food / feed ingredients, renewable fuels and plant stimulants. These unique plant bio stimulants can significantly increase the productivity of crops by providing higher returns to the farmers.

This innovative startup has won several financial awards from the Department of Biotechnology and Department of Scientific and Industrial Research, Govt. of India. In 2012, The Karnataka government conferred the company with the title of  “Emerging Company of the year” in recognition of Sea6 Energy’s outstanding contribution to the Bio Industrial Sector.

Sea6 Energy’s work has been featured in multiple national and international media including The Wall Street Journal, Economic Times, Times Now and BBC Horizons.

About Mahindra

The Mahindra Group focuses on enabling people to rise through solutions that power mobility, drive rural prosperity, enhance urban lifestyles and increase business efficiency.

A USD 16.5 billion multinational group based in Mumbai, India, Mahindra employs more than 200,000 people in over 100 countries. Mahindra operates in the key industries that drive economic growth, enjoying a leadership position in tractors, utility vehicles, information technology and vacation ownership.

In addition, Mahindra enjoys a strong presence in the agribusiness, aerospace, components, consulting services, defence, energy, financial services, industrial equipment, logistics, real estate, retail, steel, commercial vehicles and two wheeler industries.

In 2012, Mahindra featured on the Forbes Global 2000 list, a listing of the biggest and most powerful listed companies in the world. In 2013, the Mahindra Group received the Financial Times ‘Boldness in Business’ Award in the ‘Emerging Markets’ category.

Visit us at www.mahindra.com