SBI Launches Enterprise Wide Loyalty Programme – State Bank Rewardz

State Bank of India celebrated its 60^th anniversary on 1^st July 2015. On this occasion Bank has decided to acknowledge the loyalty of its customers for their faith and long standing relations with the Bank. Keeping this in mind, the Bank has decided to launch the most rewarding Enterprise Wide Loyalty Programme - State Bank Rewardz through which it will reward its customers for various types of banking transactions with the Bank.

While launching the State Bank Rewardz on 1^st July 2015, SBI Chairman Smt. Arundhati Bhattacharya said “Through this exciting initiative, the Bank envisions to strengthen its relationship with its customers by recognising their continued faith and long term association with the Bank through various channels by providing instant gratification.”

Enrolment in this programme is absolutely free for customers. Customers will be enrolled automatically into this programme as soon as they start using at least one of services that offer points. Customers will be incentivized for carrying out transactions across all major channels such as Debit cards, Personal Banking, Alternate Channels like Internet Banking and Mobile Banking, Green channels, Home loans, Small and Medium Enterprises, to name a few. Few examples are:

1. Customer will get Reward points on online Saving Bank account opening with proper KYCs & minimum balance;

2. Timely Home Loan EMI via standing instruction from SBI account;

3. Registration + First financial transaction through Mobile banking;

4. Timely repayment of Agri Loans;

5. Opening of Demat  paid accounts;

6. Registration + first transaction on Internet banking via State bank Anywhere App will get reward points.

In the months to come, Bank will add more channels and triggers to the Enterprise Wide Loyalty Programme.

It is experienced that it is difficult for the customer to register themselves in the website and thus many customers could not avail the reward points. Considering the increased use of mobiles due to ease of use, and with an intention to provide this facility to larger number of customers, Bank has introduced a mobile app namely State Bank Rewardz. This app can be easily downloaded through Play Store and customer can register for the programme in simple steps, view the points to his credit and redeem the points at his convenience. This Mobile App is 1^st Mobile App in India exclusively for loyalty Programme. For encouraging the customers for using the App, Bank will provide 100 reward points for downloading the App and registering himself for the programme.

State Bank is offering its customers wide range of redemption options with more than 6000 Merchant Outlets and major online merchants where customers earn and redeem their points instantly. Important categories are Merchandise, Flight Tickets, Mobile and DTH Recharge, State Bank Gift Cards, Music, and Grocery etc. Some of the major online and offline partner brands include: Lifestyle stores, Dominos, Colour Plus, Club Mahindra, Kalyan Jewellers, PayU Money, GoIbibo, Louis Philippe, Gini & Jony, Lotto etc.