Define Clear Objectives
Identify what it is you want to achieve through the plan, spend the most amount of time ensuring your plan is aligned with the end goals you have in mind.
Know Your Audience
Who do you want your message to go to? What are the key demographics, where does your audience spend its time? What messages resonate with your defined audience?
Create Workstream
To manage and execute the plan ensure that each aspect is clearly broken down into actionable and measurable steps. Identify your media outreach, your content, and platform goals
Call to Actions
What action do you want your audience to take; every message must contain a relevant call to action which directly pertains to your overall objectives.
Evaluate
Measure, evaluate and respond accordingly. Are you meeting your defined metrics, what are the gaps? How can the overall strategy and implementation be improved?
Re-Strategize
Plug all gaps in your strategy on an ongoing basis, figure out what is working and redirect resources to that work stream. Implement different tactics for the streams that are not working
Keep Track Of Your Budget
Provision for and track the budget for each activity. As you continue to invest in the plan, measure your ROI’s and keep an upper ceiling on the potential investment at risk.
Don’t Wait, start now
Take baby steps towards putting together the plan and executing it, you can solve the puzzle piece by piece and start getting results.