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Press background on DaMENSCH
Company profile
With innovations that go beyond designs, DaMENSCH is on a mission to create premium essential wear for modern men who seek excellence in everything they do, including their apparel. The brand chose to start with the most neglected category in a man’s wardrobe - innerwear - and has become the highest-rated innerwear brand across e-commerce platforms.
 Recent press releases
Shantanu Naidu and Aman Sharma Joins WeDaMEN Community - Inspires Men to Find Purpose in New Year Campaign

Aman Sharma, 19 years has been a climate activist. Recognized by The University of Pennsylvania as a speaker at Penn’s Climate Week
Shantanu Naidu, the young millennial friend of Ratan Tata
It’s common knowledge that January is the make-or-break month ... (more)
Premium Menswear Brand DaMENSCH Expands Product Portfolio; Launches All-new Popcorn Collection

Premium menswear brand DaMENSCH has announced the launch of its ultimate Popcorn collection. Made with sustainably sourced cotton, the range features popcorn trousers, round neck full sleeves t-shirts, Henley full sleeves t-shirts. The fabric goes through a special finishing process that gives it a... (more)
Premium Men's Fashion Brand DaMENSCH Turns 4 Year Young, Announces Rs. 4 Flash Sale as Part of the Celebration

Premium men’s fashion brand DaMENSCH turns 4 years young this month. In line with its mission of redefining men's fashion via sustainability and innovation, the brand is doing a month-long celebration of “Da Manversary” by announcing “The 4 Rupee Flash Sale”. Under... (more)
Nolan Level Inception: New Innerwear Therapy campaign by DaMENSCH is as Meta as it Gets

A hilarious take on traditional innerwear ads, DaMENSCH Innerwear Therapy introduces a concept to Indian advertising that we’ve only seen in the likes of films like Inception from Christopher Nolan: “Ad within an ad within an ad”
Innerwear Therapy is also the first tim... (more)
DaMENSCH Issues Public Interest Announcement - 'Wear Pants' to Men Who Love Boxers

Some occasions call for men to Wear Pants. For all others, there’s ultra-light Breeeze Boxers by DaMENSCH. Premium menswear brand DaMENSCH throws light on the trend of soft, ultra-light boxers becoming the new normal outfit in its new quirky, post-pandemic campaign.
Ult... (more)
DaMENSCH Makes Couples Face Uncomfortable Questions on Valentine's Day

Premium men’s fashion brand DaMENSCH is celebrating Valentine's Day with ‘The Most Comfortable Date Ever’, encouraging couples to have “uncomfortable” conversations. Real-life couples put their relationship under the spotlight in the latest video, encouraging coupl... (more)
Sustainable Men's Fashion Brand DaMENSCH Launches New Collection

After redefining the ideas of long lasting fashion with the industry-first 500 Day T-Shirt and Shorts, Indian essential fashion brand DaMENSCH has launched its new range of menswear, which includes new T-Shirts, Pyjamas, Sweatshorts, Joggers, Sweatshirts and Hoodies.
DaMENSCH... (more)
Men's Essential Wear Brand DaMENSCH Turns 3 Years Young

Indian men’s fashion brand, DaMENSCH, continuing with its mission of redefining men’s fashion via sustainability and innovation, turns 3 years young this month.
Anniversary Month Sale
The brand is doing a month-long celebration with exciting new launches, ... (more)